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Meridian Brand Redesign
2024A comprehensive visual identity overhaul for a fintech startup — from strategy through system.
BrandingVisual IdentityStrategy
Portfolio
Selected work
3 projects spanning branding, product design, and UX research.
AllBrandingConversion OptimisationE-commerceMobileStrategyUI DesignUX ResearchVisual IdentityiOS
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Pulse — Health Tracking App
2024End-to-end UX design for a personalised health and wellbeing app — from zero to App Store.
UI DesignUX ResearchMobile
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Folio — E-commerce Redesign
2023Conversion-led redesign of a premium stationery brand's online store, driving a 38% uplift in purchase rate.
UI DesignE-commerceConversion Optimisation