Amit Patjoshi

Experience

1. Feb ’26 – Now

   Pine LabsBengaluru

   Lead Product Designer • Feb ’26 – Now

   • Lead design for AI on Pine One, whose conversational workflows resolve 51k merchant support tickets a month
   • Build a group-wide design system, starting with Setu and Pine Labs, whose tokenised theming lets partner products white-label quickly
   • Set up AI prototyping for the team with an agent-ready design system, speeding up iteration on projects like agentic bill payments
   • Led four 0→1 products: a self-ordering kiosk that helped win contracts, UPI payments on car infotainment, Pay4 (a new payment method) and data insights

2. Jul ’25 – Jan ’26

   Setu (Pine Labs)Bengaluru

   Lead Product Designer • Jul ’25 – Jan ’26

   • Led research and design to rebuild KYC on Bridge, Setu's self-serve onboarding platform, as one profile reused across 8 products, cutting median completion from 8 days to 1.2 (−85%)
   • Led Bridge's migration to a shadcn/ui design system, standardising components across five white-label bank products
   • Introduced a code‑first handoff, where designs ship as working code built with Claude Code; now the team's standard
   • Redesigned Bridge's login and sign-up, lifting new sign-ups 32%, as weekly active users grew from ~700 to 2,400
   • Designed Admin Bridge's compliance reviews (maker-checker approval, admin–business messaging, AI document screening) and set KYC reuse rules with Compliance and Legal

3. Jul ’22 – Jul ’25

   UnacademyBengaluru

   Product Designer → Senior Product Designer • Jul ’22 – Jul ’25

   • Redesigned the performance marketing pages, lifting conversion 5x, from 0.1% to 0.5%
   • Designed the in-house CRM for 2k+ sales staff, where WhatsApp payment links drove 23% of all payments
   • Added lead scoring and a predictive dialer to the CRM, raising high-intent lead coverage from 63% to 87% and making lead engagement 2.37x more efficient
   • Designed an AI doubt solver that cut response time from 4 hours to 12 seconds
   • Redesigned the free learner onboarding, cutting location-permission denials from 93% to 56%
   • Designed the landing page and go-to-market for Cohesive, an AI writing tool that reached 10k+ users in two weeks and grew a 200k+ community

4. May – Jul ’21

   NestawayBengaluru

   Design Intern • May – Jul ’21

   • Redesigned the Buy & Sell pages and built a conversion-focused Smart Locks marketing page in Webflow