Amit Patjoshi

Experience

1. Feb 2026 – Present

   Pine LabsBengaluru

   Lead Product Designer • Feb 2026 – Present

   • Leading design for AI on Pine One: conversational workflows that resolve 51k support tickets a month and answer merchant queries
   • Building a group-wide design system, starting with Setu and Pine Labs, whose tokenised theming lets partner products white-label quickly
   • Set up AI prototyping for the team with an agent-ready design system, speeding up iteration on projects like agentic bill payments
   • Led 0→1 products: a self-ordering kiosk used in sales pitches to win contracts, UPI payments on car infotainment systems, Pay4 (a new payment method) and data insights

2. Jul 2025 – Jan 2026

   Setu (Pine Labs)Bengaluru

   Lead Product Designer • Jul 2025 – Jan 2026

   • Redesigned KYC on Bridge, Setu's self-serve onboarding platform, as one profile reused across products, cutting median completion time from 8 days to 1.2 days
   • Led Bridge's migration to a shadcn/ui design system, standardising components across five white-label bank products
   • Introduced a code‑first handoff where design ships as working code, built with Claude Code; now the team's standard
   • Ran cross-functional research with design, product, onboarding and engineering, shaping a four-workstream platform roadmap
   • Redesigned Bridge's login and sign-up, increasing new sign-ups by 32%
   • Designed compliance reviews in Admin Bridge, including maker-checker approval, admin-to-business messaging and AI document screening, and set KYC reuse rules with Compliance and Legal

3. Jul 2022 – Jul 2025

   UnacademyBengaluru

   Product Designer → Senior Product Designer • Jul 2022 – Jul 2025

   • Redesigned the performance marketing pages, lifting conversion 5x, from 0.1% to 0.5%
   • Designed the in-house CRM for 2k+ sales staff, where WhatsApp payment links drove 23% of all payments
   • Added lead scoring and a predictive dialer to the CRM, raising high-intent lead coverage from 63% to 87% and making lead engagement 2.37x more efficient
   • Designed an AI doubt solver that cut response time from 4 hours to 12 seconds
   • Brought the educator community to web, so educators and learners could talk on the platform instead of in WhatsApp groups
   • Designed the landing page and go-to-market for Cohesive, an AI writing tool that reached 10k+ users in two weeks and grew a 200k+ community

4. May 2021 – Jul 2021

   NestawayBengaluru

   Designer • May 2021 – Jul 2021

   • Redesigned the Buy & Sell pages and built a conversion-focused Smart Locks marketing page in Webflow