Amit Patjoshi
Lead Product Designer • Design Systems, Fintech Platforms, Code‑First Workflows
Lead product designer on platform and merchant-facing fintech products. I lead design systems and compliance-critical onboarding. Previously drove conversion and CRM design at Unacademy.
Experience
Feb 2026 – Present
Pine LabsBengaluru
Lead Product Designer • Feb 2026 – Present
- Leading design on Pine One, Pine Labs' merchant platform, with a focus on cutting support tickets through AI
- Redesigned the Pine One overview experience
- Designed a new settlements page that shows merchants how their money flows: what has reached their bank account, and what Pine Labs still holds
- Redesigned support end to end, bringing the support page, support bot and a new AI chatbot into one flow for both support issues and general queries
- Designed an agent marketplace, and an ads agent that lets merchants create ads in minutes
- Shaping the design system strategy across app and web for Pine Labs' product portfolio
Jul 2025 – Jan 2026
Setu (Pine Labs)Bengaluru
Lead Product Designer • Jul 2025 – Jan 2026
- Led the Bridge platform's migration to a ShadCN design system, standardising components across five white-label bank products
- Designed UPI merchant onboarding with real-time AML screening, replacing a manual spreadsheet process and reaching 100% compliance with Master KYC guidelines
- Introduced a code‑first handoff where design ships as working code, built with Claude Code; now the team's standard
- Designed a self-ordering kiosk prototype used in sales pitches to win contracts
- Authored the Bridge platform roadmap that sequences all its modernisation work
Feb 2025 – Jul 2025
UnacademyBengaluru
Senior Product Designer • Feb 2025 – Jul 2025
- Redesigned performance marketing pages, lifting conversion 5x (0.1% to 0.5%)
- Led learner experience design for the test-prep business, improving lead-generation funnels while cutting tech costs
Jul 2022 – Jan 2025
UnacademyBengaluru
Product Designer • Jul 2022 – Jan 2025
- Designed WhatsApp integration for the sales CRM, driving 23% of all payments through WhatsApp payment links
- Built engagement-based lead scoring, raising high-intent lead coverage from 63% to 87%
- Designed an AI doubt-solving feature that cut resolution time from 4 hours to 12 seconds
- Designed a predictive dialer for the CRM, making lead engagement 2.37x more efficient
- Designed launch pages for Cohesive, a 0→1 generative AI tool: 10k+ users in two weeks and #2 Product of the Day on Product Hunt
May 2021 – Jul 2021
NestawayBengaluru
Designer • May 2021 – Jul 2021
- Redesigned the Buy & Sell pages and built a Smart Locks marketing page in Webflow
Education
Jun 2020 – May 2022
IDC School of Design, IIT Bombay
Master's in Design • Jun 2020 – May 2022
Jul 2015 – Jun 2019
SPA Bhopal
Bachelor's in Planning • Jul 2015 – Jun 2019
Achievements
Professor R.K. Joshi Memorial Award
For excellence in typography, for Khabar Odia, an Odia headline typeface designed during my master's.
Typoday 2021
Winning poster entry at Typography Day 2021, hosted by IDC, IIT Bombay.
Monogram Masters
Tech Wizard logo featured in the Monogram Masters book by Logo Inspirations.
Skills
Design
Design systems, interaction design, visual design, information architecture, product strategy
Research
Usability testing, A/B testing, journey mapping, competitive analysis
Domain
KYC/AML, merchant onboarding, payments, design ops, multilingual typography
Tools
Figma, Claude Code, ShadCN, Vercel, Framer, Webflow, Amplitude, Jitter
